Not everyone knows exactly what Social Media is or why they should use it to advertise their services in order to expand their business horizons.In fact, a number of people seem to be afraid to take the chance to even create a fanpage on Facebook about their business, whether they are a private contractor who has been around for decades or a fresh startup struggling to get their name out there. To be honest, it is understandable because of the variety of different social media platforms account types to create, strategies involved and not to mention the limit on characters and the ability to read acronyms that could boggle one’s mind if they are not familiar with today’s obsession with technology and the apps that go with it.
Constructor Magazine is just one of many wonderful publication for members of The Associated General Contractors of America and recently published an article about using Social Media. You can check out! the article here: De-constructing Social Media
Social media is here to stay and is fast gaining momentum in all industries including, the construction industry. Clients expect to quickly gain information about your company and its services by finding you in the places that they frequent. No longer do people want to have to search through tons of different search engines and online places to find you. If they cannot easily find you, they will most likely seek out your competitor and you will lose business.
Engaging with your customers on social media platforms is the easiest and simplest way to keep in contact with them and it helps to remind them that you’re out there ready and willing to provide services whenever they need you.
Contractor Advisors can show you how to set up and utilize online marketing and networking strategies such as social media to catapult your business. After all, we are using our own brand of social media to reach you and its working!
Don’t forget to register now for the 2013 Construction Industry Conference to Strengthen Diadvantaged Businesses on August 24 from 7 am to 6 pm at ACOG on 6320 S Dorchester in Chicago, IL. You don’t want to miss this wonderful opportunity to network and gain valuable information about how to market your construction or contractor’s business.